HEALTH &
LEISURE
The Rugby Football Union
Case Study
In the summer of 2023, we were invited, along with several major period care brands, to make a proposal to Rugby Football Union (RFU) in England to help them find a way of ensuring that young players continued to play the sport at grass roots level once they reached menstruation age.
The RFU is the national governing body for grassroots and elite rugby union in England. Its purpose is to encourage rugby, and its values, to flourish across England.
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Women’s rugby is a fast-growing area of the sport and a key strategic focus for the RFU.
​​​The RFU was looking for a partner to help with the provision of free issue period products and hygienic disposal facilities across the community game club environment.​
As their playing population and supporter groups diversify it is imperative their facilities are aligned to this change in audience.
A key element of this was the toilet facilities, and importantly the provision for good period management and disposal facilities.
Research showed that absence of this provision often resulted in the loss of participation and on the supporter side, is likely to adversely impact the commercial revenue generated from food and drink sales during intermissions.
To address this the RFU developed a package of free dispensers, sanitary bins (not serviced), and an initial selection of sanitary products (pads, tampons and disposal bags) funded and delivered by the RFU to the clubs in partnership with TSL.